The firm

Expertise when it
matters most.

Pivotal Partners is a specialist consultancy led by Karina Carter. We help ambitious companies sharpen their product strategy, strengthen their operating model, and build with greater precision — particularly at moments of growth, transition or reset.

Our work is rooted in fintech but spans healthtech, legal tech, proptech and beyond. We work with founders, CPOs and leadership teams who need more than advice — they need senior judgement, clear thinking, and execution that holds up under pressure.

We work withStartupsScale-upsEnterprise
What we do

Strategy, structure and execution — in one engagement.

Most consultancies hand you a deck. We work alongside your leadership team to diagnose what's actually holding you back, then help you fix it. That might mean sharpening product strategy, redesigning how your team operates, or rebuilding the discipline around delivery. Often it's all three.

Who we work with

Founders and CPOs at inflection points.

Our clients are typically at a moment of transition — scaling fast, entering a new market, rebuilding after a reset, or preparing for investment. They need someone who can enter quickly, understand the business deeply, and help them move with greater clarity and confidence.

"The businesses I work with don't need more options — they need someone to help them see clearly, decide well, and move with conviction. That's what I'm here for."

Karina Carter, Principal

Built on experience. Trusted by leaders.

14years
Experience

Across product, technology and business strategy — from early-stage startups to regulated enterprise environments.

35+
Companies

We have worked with over 35 companies at pivotal moments of growth, from venture-backed businesses to institutions such as HSBC.

Startups & Scale-ups
Environments

We combine the speed and adaptability of startup culture with the judgement required to operate in complex, senior stakeholder environments.

From seed to enterprise

Sectors

Industry experience

Deep sector knowledge across regulated and high-growth industries.

FintechCore specialism
Healthtech
Travel tech
Legal tech
Proptech
About Karina
Karina Carter

Karina
Carter

Principal

LinkedIn
14years

In product

35companies

Engagements

Selected contexts

United NationsiwocaEquals MoneyHSBC

Karina Carter brings 14 years of product leadership across some of the UK's most sophisticated technology businesses. She began her career in defence and at a United Nations think tank, building a foundation in data analysis, systems thinking and complex problem-solving that still shapes her work today.

She went on to hold senior product roles in leading fintech companies including iwoca and Equals Money, operating in high-growth, highly regulated environments and working alongside major partners such as HSBC. Across 35 companies, Karina has built a reputation for seeing clearly and acting decisively: diagnosing where strategy, structure or execution have drifted, and helping leadership teams restore focus, coherence and momentum.

Her deepest specialism is fintech, but her work spans medtech, legal tech, proptech and other sectors where clarity, rigour and commercial judgement matter. She leads engagements personally, particularly where a business needs sharper product strategy, stronger operating discipline and a clearer route to growth.

Trusted collaborators

Selected senior specialists brought into specific engagements where their depth adds material value to the work.

Katherine Maree Pace

Katherine
Maree Pace

Product Leadership

LinkedIn

Katherine has founded companies, raised international capital and built global partnerships across 37 organisations — earning 11 awards along the way. She turns long-term vision into practical, executable steps, with a track record spanning Australia, the US, UK, China, Denmark and India.

11awards

Recognised

37companies

Engagements

Selected contexts

FoundrTechstarsTechready WomenGoogleAccenture
James Wilson

James
Wilson

Engineering leadership

LinkedIn

Twenty years of engineering leadership across Apple, Amazon, Commonwealth Bank and WooliesX. At Apple in Cupertino he led teams across productivity apps, device setup and data privacy. At Amazon he applied machine learning to network monitoring at global scale. He is brought into engagements where companies need the technical depth to become genuinely AI-first.

20years

Engineering

Selected contexts

AppleAmazonWooliesXCommonwealth Bankx15ventures
Next step

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